In today’s business world, efficiency and competitive advantage are achieved by businesses integrating different platforms. Therefore, businesses need to have the appropriate tools to manage business processes and strengthen customer relationships. Enterprise Resource Planning (ERP) systems such as SAP and marketing and CRM platforms such as HubSpot are widely used tools to carry out activities. However, using these systems separately disrupts data integrity and increases the complexity of business processes. SAP and HubSpot integration is a solution that enables businesses to integrate HubSpot and SAP systems. In this article, we will discuss the integration of SAP and HubSpot and examine how this integration can benefit businesses.
What is SAP?
SAP is a comprehensive enterprise resource planning (ERP) software used to manage and optimize the operations of businesses. It has a wide range of modules covering almost every aspect of business management such as sales, marketing, finance, supply chain. It creates a central system to create a common workspace for all employees in the company. This system creates a more efficient work environment by allowing every employee to easily access and share data.
What is HubSpot?
HubSpot is a comprehensive marketing automation and customer relationship management (CRM) platform used to facilitate activities in areas such as marketing, sales and customer relationship management. It offers an integrated solution to facilitate companies’ sales and marketing processes. These solutions include the following operational tasks:
- Customer relationship management
- Sale
- Marketing
- Content management
- Operations
- Service
HubSpot creates a common workspace for sales and marketing teams by integrating different operational tasks. This enables teams to better define marketing strategies to engage with potential customers, increase sales opportunities and strengthen customer relationships.
What is SAP and HubSpot Integration?
SAP & HubSpot integration is a technology that allows businesses to take advantage of HubSpot’s marketing automation capabilities while leveraging SAP, a powerful ERP system. The integration integrates data such as customer contact information, product information, sales orders between SAP and HubSpot. For example, it enables customer information to be imported into SAP and enriched profile information to be transferred to HubSpot. This integration helps businesses automate workflows, streamline data management and improve customer experience.
Why is SAP & HubSpot Integration Important?
SAP and HubSpot integration integrates SAP and HubSpot systems and provides bidirectional data flow. Automatic transfer of data between the two systems eliminates the need for manual data entry. Businesses with SAP & HubSpot integration can instantly view in SAP when they make any data changes in HubSpot systems. This ensures that any data entered regarding customer information is up-to-date in both systems.
Thanks to the integration, businesses can get a more comprehensive view of customers, better understand customer needs, improve collaboration between departments and maximize efficiency.
Which Data Can You Integrate with SAP and HubSpot Integration?
SAP and HubSpot integration puts valuable information into the hands of the sales & marketing team by integrating data such as sales, marketing, customer, service, campaign. In this way, teams have the opportunity to create more effective marketing campaigns, measure and optimize the success of campaigns.
To explain better, we can give the following examples;
- Marketers can offer special campaigns and offers to their customers on topics such as birthdays, annual memberships, etc. based on data from SAP.
- SAP customer data is updated whenever there is a change in HubSpot customer data. This provides a real-time view of customer data.
What are the Advantages of SAP and HubSpot Integration?
Integrating SAP with HubSpot unlocks many advantages such as uninterrupted data flow, efficient resource allocation, personalized customer experiences, high data security, compliance, efficiency, automation, customer orientation. Let’s examine these and other advantages in detail:
Real-Time Data Synchronization
SAP & HubSpot integration provides bi-directional data synchronization between businesses’ marketing, sales and customer service activities and the SAP system. The integration removes data silos between systems, giving teams access to up-to-date, accurate and consistent data through one centralized platform.
Streamlined Sales Processes
Thanks to SAP & HubSpot integration, sales teams have the opportunity to easily convert the potential customers obtained through HubSpot into SAP sales orders and improve the sales process. While using HubSpot’s features, employees manage customer information within SAP and increase efficiency.
Leveraging Customer Interactions
SAP – HubSpot integration enables marketing teams to leverage HubSpot’s powerful marketing automation tools while maintaining a connection with SAP for customer and order data. In this way, teams can create personalized content with insights from real-time data, organize targeted email campaigns and maximize customer satisfaction.
Increase ROI
SAP & HubSpot integration enables teams to benefit from data-driven insights. In this way, teams can measure the impact of marketing activities on actual sales and revenue generated in the SAP system. By identifying high-performing marketing strategies, they can use resources efficiently and prepare campaigns more effectively.
Time and Cost Savings
HubSpot integration enables data to be transferred in an automated way, eliminating manual efforts and data duplication. Processes happen faster than before.
How to Integrate SAP and HubSpot?
MIP is an iPaaS solution that offers pre-built integration packages to seamlessly integrate SAP and HubSpot. MIP’s pre-built SAP & HubSpot integration packages enable you to quickly start bidirectional data synchronization between the two systems by eliminating processes such as development, testing and deployment for integration. In this way, your team working on SAP can easily access all data on HubSpot. They can instantly see any changes they make to HubSpot data in their SAP systems.
MIP’s pre-built SAP & HubSpot integration package provides integration with the following HubSpot features and more;
- Company records,
- Communication activity
- Opportunities
- Agreements
- Interaction
- Contacts
- Documents
- Tasks
- Workflows
- Goal-oriented improvement,
- email marketing etc.
Why Choose MIP’s Pre-built SAP & HubSpot Integration Packages?
MIP’s pre-built SAP and HubSpot integration packages are designed to provide solutions to the unique needs of businesses. It provides many advantages such as reducing operational expenses, ensuring data security, and optimizing processes.
Reliability and Stability
MIP’s off-the-shelf integration packages undergo rigorous testing and validation processes to ensure reliability and stability. Tried and tested integration packages minimize the risk of errors, data inconsistencies and system downtime. Thus, businesses can ensure smooth and uninterrupted data flow between systems.
Cost Savings
Choosing off-the-shelf integration packages over custom development helps businesses save on development costs as there is no need for extensive coding, testing and debugging.
Scalability and Flexibility
MIP is designed to be scalable to the changing needs of businesses. Whether expanding into new markets, launching new products or integrating additional systems, MIP offers the flexibility to support future initiatives.
Effortless Integration
MIP makes it possible to leverage the full potential of HubSpot and SAP systems by removing the limitations of traditional integration methods. Businesses make more informed decisions by getting real-time updates, data integrity and a complete view of processes.
