SAP is an ERP solution that plays a central role in the core business processes of many companies in the business world. However, businesses need to integrate SAP systems with the third-party applications they use to automate and optimize business processes. One of the most common scenarios of SAP integration is the connection between SAP and customer relationship management (CRM) applications. Among CRM software, Salesforce is a leading cloud-based CRM solution. Therefore, SAP and Salesforce integration has become a common need for most businesses. In this blog post, we will talk about the advantages of SAP and Salesforce integration.
What is SAP?
SAP offers solutions to enable businesses to manage different business functions from a single center. These solutions are for finance, accounting, human resources, supply chain management, manufacturing and other business operations. The purpose of SAP is to help carry out business needs more easily by bringing all processes and systems together.
What is Salesforce?
Salesforce is one of the best cloud-based CRM service providers worldwide. Salesforce aims to provide the best experience to customers by ensuring better communication with customers throughout the sales process, managing lead processes, and capturing potential growth and opportunities.
What is SAP & Salesforce Integration?
SAP and Salesforce integration is used to provide bi-directional data flow between the two systems. For example, this integration transfers the full profile of customer data from Salesforce to SAP when a new customer signs up for your subscription service. This data can be used for tasks such as automatically generating invoices and data analysis for financial statements and revenue forecasts.
What is the Importance of SAP and Salesforce Integration for Businesses?
Although SAP is a comprehensive software, users may require additional technologies depending on their geographic location, industry sector or business process. Therefore, businesses need to create a comprehensive integration structure to prevent interruptions and disruptions in business processes. Companies that adopt SAP as a central system need integration to provide communication between SAP and third-party applications and software.
The most valuable information of businesses regarding support, sales and marketing is included in the CRM system. Therefore, companies must create integration to enable two-way data flow between SAP and Salesforce. A seamless integration ensures that SAP’s on-premises solutions and Salesforce’s cloud-based solutions are used to their full potential. Thus, companies increase the efficiency of business processes between ERP and CRM systems.
What are the Benefits of SAP and Salesforce Integration?
With SAP and Salesforce integration, manual data entry processes are replaced by automation. Thus, data between Salesforce and SAP is automatically transferred from one system to another in real time. With this, manual errors and delays are eliminated and business processes are carried out more efficiently. Now, let’s examine the benefits of SAP and Salesforce integration to businesses:
- Ensures harmonization of master product lists between SAP and Salesforce.
- Transfers the opportunity data obtained in Salesforce to SAP.
- Integration automates order management, billing and customer support processes.
- Processes orders in real time for best results.
- When a new account is created in Salesforce, a new customer profile is automatically created in SAP.
- Elimination of manual data entry saves time and costs. This makes business processes more efficient.
- Instantly updates data across all business systems by automating the flow of data between two systems. This means that whenever data is created or updated in one system, it is automatically updated in the other system.
- It allows you to take quick action with current and new information.
- SAP and Salesforce integration ensures data integrity by combining businesses’ operational data and customer data on a single platform.
- Integrating SAP & Salesforce enables faster response to customer demands and increased customer satisfaction.
- It creates stronger collaboration between customer services, sales and marketing departments and provides real-time access to customer information.
- Employees gain a more comprehensive view of customer information. In this way, they can make more effective decisions in areas such as sales, marketing, customer service and billing and continuously improve the customer experience.
How to Integrate SAP and Salesforce?
Commonly used methods for integrating SAP and Salesforce systems are ESB and iPaaS.
ESB (Enterprise Service Bus) is a traditional integration method used to create integration between SAP and Salesforce. The most basic feature of ESB is that it is developed and maintained within the company. However, developing, testing and maintaining an ESB requires a lot of time and resources. Additionally, system-wide issues can occur when businesses add new applications to the integration. In summary, choosing ESB in integration processes brings with it some problems.
iPaaS presents businesses as a better option for integrating SAP and Salesforce. The iPaaS provider handles all development and maintenance processes necessary to integrate enterprise applications. It significantly reduces development time and costs by offering ready-made integration packages.
MIP is an iPaaS platform that facilitates the integration processes of businesses by offering ready-made integration packages. Integrating SAP and Salesforce systems with MIP is very simple, fast and low-cost. If you want to create a quick integration between two applications and benefit from the advantages of SAP & Salesforce integration, you can contact us.
