SAP is an ERP (Enterprise Resource Planning) solution that plays a central role in the core business processes of many companies in the business world. However, businesses need to integrate SAP systems with the third-party applications they use to automate and optimize business processes. One of the most common scenarios of SAP integration is the connection between SAP and customer relationship management (CRM) applications. Among CRM software, Salesforce is a leading cloud-based CRM solution. Therefore, integrating Salesforce with SAP has become a necessity for many businesses. In this blog post, we will talk about the advantages of SAP and Salesforce integration.
What is SAP?
SAP offers solutions to enable businesses to manage different business functions from a single center. These solutions are for finance, accounting, human resources, supply chain management, manufacturing and other business operations. SAP aims to bring all processes and systems together, enabling businesses to streamline their operations, optimize resource allocation and obtain data on their business performance.
What is Salesforce?
Salesforce is one of the best cloud-based CRM service providers worldwide. It helps businesses manage sales processes, marketing campaigns, customer relationships and service operations. The purpose of Salesforce CRM is to capture potential growth opportunities and provide customers with the best experience. With Salesforce, businesses can store customer data, access data quickly, track sales processes and automate processes.
What is SAP and Salesforce Integration?
Integrating SAP with Salesforce provides bidirectional data flow between the two systems. Thanks to integration, businesses get the opportunity to make the most of the strengths of two different platforms. Important data such as sales data, financial records, and customer information flows between the two systems. For example, when a new customer signs up for your subscription service, it transfers the full profile of customer data from Salesforce to SAP ERP. This data can be used for tasks such as automatic invoice generation and data analysis for financial statements and revenue forecasts.
What is the Importance of Salesforce SAP Integration for Businesses?
Although SAP is a comprehensive software, users may require additional technologies depending on their geographic location, industry sector or business process. Therefore, businesses need to create a comprehensive integration structure to prevent interruptions and disruptions in business processes. Companies that adopt SAP as a central system need integration to provide communication between SAP and third-party applications and software.
The most valuable information of businesses regarding support, sales and marketing is included in the CRM system. Therefore, companies must create integration to enable two-way data flow between SAP and Salesforce. A seamless integration ensures that SAP’s on-premises solutions and Salesforce’s cloud-based solutions are used to their full potential. Thus, companies simplify business processes between ERP and CRM systems and increase efficiency.
Benefits SAP and Salesforce Integration
With SAP and Salesforce integration, manual data entry processes are replaced by automation. Thus, data between Salesforce and SAP is automatically transferred from one system to another in real time. With this, manual errors and delays are eliminated and business processes are carried out more efficiently. Now, let’s examine the benefits of Salesforce and SAP integration to businesses:
- Ensures harmonization of master product lists between SAP and Salesforce.
- Transfers the opportunity data obtained in Salesforce to SAP.
- Integration automates order management, billing and customer support processes.
- Integrating Salesforce and SAP provides a better view of customers with all data such as sales, marketing, and customer service and enables informed decision-making.
- SAP Salesforce Integration processes orders in real-time for the best results.
- When a new account is created in Salesforce, a new customer profile is automatically created in SAP.
- Elimination of manual data entry saves time and costs. This makes business processes more efficient.
- Instantly updates data across all business systems by automating the flow of data between two systems. This means that whenever data is created or updated in one system, it is automatically updated in the other system.
- It allows you to take quick action with current and new information.
- Salesforce integration with SAP ensures data integrity by combining businesses’ operational data and customer data on a single platform.
- Integration with SAP and Salesforce enables faster response to customer requests and increased customer satisfaction.
- Real-time data access between SAP with Salesforce helps identify and resolve issues quickly and reduces downtime.
- It creates stronger collaboration between customer services, sales and marketing departments and provides real-time access to customer information.
- Employees gain a more comprehensive view of customer information. In this way, they can make more effective decisions in areas such as sales, marketing, customer service and billing and continuously improve the customer experience.
How to Integrate SAP and Salesforce?
Commonly used methods for integrating SAP and Salesforce systems are ESB and iPaaS.
ESB (Enterprise Service Bus) is a traditional integration method used to create integration between SAP and Salesforce. The most basic feature of ESB is that it is developed and maintained within the company. However, developing, testing and maintaining an ESB requires a lot of time and resources. Additionally, system-wide issues can occur when businesses add new applications to the integration. In summary, choosing ESB in integration processes brings with it some problems.
iPaaS presents businesses as a better option for integrate SAP with Salesforce. The iPaaS provider handles all development and maintenance processes necessary to integrate enterprise applications. It significantly reduces development time and costs by offering ready-made integration packages.
MIP is an iPaaS platform that facilitates the integration processes of businesses by offering ready-made integration packages. Integrating SAP and Salesforce systems with MIP is very simple, fast and low-cost. If you want to create a quick integration between two applications and benefit from the advantages of SAP & Salesforce integration, you can contact us.
